Amazon Web Services' Global AI Innovation Center, led by Sri Elaprolu, launched in July. Elaprolu said AWS customers are getting serious about moving ideas from concept to production. Still, most AWS clients don't quite know where to start with generative AI — that's where the AWS Generative AI Innovation Center comes in, Sri Elaprolu, the global head of AWS Generative AI Innovation Center and an 11-year AWS veteran, said. Interest in the Generative AI Innovation Center has been high since the company announced it in June, Elaprolu said. Many AWS customers are just beginning to think about generative AI, but an increasing number are starting to bring ideas into production.

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